Based in Medellín, Siete LAB is an activewear brand designed to redefine how movement feels: comfortable, body-enhancing, and effortlessly elegant. Inspired by the number seven as a symbol of purpose and alignment, each collection is made up of seven essential pieces tailored to all body types and lifestyles.

The visual identity was built around a calm, modern imagotype, paired with a warm and neutral color palette that reflects the brand’s femininity, softness, and energetic core. The result is a flexible and timeless visual system that communicates confidence, wellness, and movement—both inside and beyond the gym.