JUANA is a Latin-rooted design brand with a contemporary and intentional spirit. It was created to bring a thoughtful and conscious approach to everyday spaces, offering essential objects shaped by a refined, expressive, and grounded aesthetic.

The identity centers on a modern, organic logotype where the sculptural “A” introduces movement and personality. With earthy yet sophisticated tones and a versatile typographic system, JUANA becomes more than a furniture brand—it embodies a design philosophy that brings style, meaning, and emotional presence into every space.