EQUILATES is a wellness studio based in Copacabana, Colombia, integrating pilates, physiotherapy, and performance training in a calm, personalized space. Rooted in the belief that wellness should be accessible and human-centered, the brand required a system that balances professionalism with emotional depth.

The visual identity includes a custom logotype, symbol, earthy color palette, and an editorial-inspired type system. Every element was designed to reflect conscious movement, warmth, and trust. With subtle gestures and refined composition, EQUILATES expresses a quiet strength—positioning itself as a modern, grounded brand that moves with intention and breathes with clarity.