Mesana was born in Buenos Aires as a brand offering high-quality organic foods for those who choose to consume mindfully. The branding was designed to express warmth, trust, and an aesthetic aligned with simplicity and authenticity.

The logotype combines a modern, structured typeface with a handwritten tagline that adds a human and emotional layer. A secondary version was created as a minimal seal for versatile use.

With earthy tones, botanical accents, and soft textures, the color palette reinforces the brand’s natural universe — supporting a visual identity that’s honest, adaptable, and made to grow with purpose.